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Learn About Search Engine Marketing

Posted in Blog by Don Davies
Jun 07 2010
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learn about search engine marketing

SEO is the process of optimizing the factors in-page and off page that will help a site achieve higher rankings of search engines. Ideally more grading, the better. This is because higher rankings mean more traffic. But there are only 10 search results on the first page of each search keyword. So how do search engines know to whom first?

You see, the main task of engines search is simple – deliver the content most relevant and useful to the user as soon as possible. For search engines to perform this function, the algorithm must be smart enough to understand what users want to find, and then use the relevant information.

Search engines To do this, analysis of factors in-page and off page. factors on pages include items such as domain name, the page title, meta tags, URLs, and much course, the content itself. off-page factors include factors such as type of pages that link to Web sites, and that the links are "saying" on websites. Words that are included in a link are called "anchor text". These are the keywords you want to optimize. The hypothesis here is that you have done your research keywords, and you know that these keywords will bring you targeted traffic. Once you are clear on the anchor texts that you will use, it is time to do some SEO.

Make sure you learn the two components of SEO and – on and off site.

Want to learn how to get to the top of Google using Article Marketing? I have the tools, knowledge, and resources to help you achieve your traffic and income goals.

Join the article marketing newsletter and Download a free Article Marketing Jump Start Guide – Written by Darren Chow

Network Solutions Sr VP; Beginner Tips for SEO

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