Steps of search engine optimization first
There is an abundance of information available on how to market products and services Internet. In fact, probably the biggest seller on the Internet is "the way of marketing on the Internet.
However, with so much information it is difficult to know where to start. So I would like to answer this question by highlighting some very important initial strategies.
The Internet is growing fast and there are lots of opportunities. But what you must know first, before plunging you, is Learn how market share is available for what it is you sell. For example, if your business is a spa, you should look into how many people per month are looking for spas in your area.
The reason is that most people, about 85% of them use a search engine to find products and services. Therefore, the search phrases that they use and how often they use are very important information. This will help you whether you go after the market is big enough.
How do you know how many people are looking for your products and services? There some free tools but they are not as beneficial as Wordtracker.
Wordtracker is a subscription online tool that allows you to see exactly how people a day are looking for any particular keyword. It also makes suggestions on good keyword phrases that you use depending on your target market.
Just guess what keyword phrases people are using less than very good. Why not know exactly?
This it does very well, In addition to showing you how many people are looking for is what you copy is give you a pretty good idea what your competitors. You see, for every keyword that applies to your business, there are dozens if not hundreds of companies that could use the same keyword phrase.
Therefore, when working with Wordtracker you need to check each key phrase by research competition. This gives you a KEI rating or Keyword Effectiveness Index rating. It is the relationship between the number of research there is a keyword phrase and how many competing for this phrase.
A general rule to follow if you're just starting to build Internet presence is to choose keyword phrases that have a KEI rating of 4 or more. I used to say in my seminars, a KEI of 4 or Moreover worth playing. "
When you choose your keywords a few basic rules you must follow to put them on your site. The first rule is, your site can have an unlimited number of keywords. In fact, the more you use the better chance you have to draw your target audience you.
However, if your website can have an unlimited number of key phrases, how many key phrases should be one page? Is the question one million dollars!
And the answer is: one or two. You see, if you use more than one or two keyword phrases per page and search engine literally confused. I suggest you write a large amount of text content on the keyword, and then insert the keyword phrase a several key locations in the text.
How many times if you put the keyword in your page? There are differing opinions, but I will say this. Sure you do not stuff your page full of keywords. A search algorithm is a very powerful and sensitive. When you read the copy, make sure it is clear and concise and give a perfect sense.
The rules for placing your keyword phrases on your site is part of what we call the optimization site. Next time we'll talk about other part of the formula and off-site optimization or link popularity.
About the Author
For more information about Paul Tobey’s internet marketing seminars please visit his SEO Toronto website.
Toronto SEO Seminar | Affordable Search Engine Optimization Workshop in Toronto
