Search Engine Marketing: a response to the mood of a nation and the world
Search engines, in addition to groups and individuals with sources of fast writing and graphic digital information, is a hand print culture of the United States and the world in general. Who would have thought such a small search box via Yahoo! Or Google, plus a combination of hardware / software would give us a new look on the attitudes and concerns of the human race highlights?
And ….. for marketers search engine, where is the place of search engine marketing in?
Search Engine Marketing is a response to Want
Marketing on search engines is certainly more than tactics optimization black hat and surprisingly enough is not an answer to the great behemoth Google and its search engine competitors. Instead, marketing search engine is simply a response to people. A response to their needs and desires. An answer to their triumphs, their guilt, their obsessions or thoughts. The zeitgeist of a nation can be interesting, it can be daunting, but it may be particularly instructive.
Search Engine Marketing: It's Not the best or the brightest
search trends from year 20061 can be very revealing and can also reveal why the search engine marketing is not necessarily about providing the best and brightest, but simply to provide what people want.
Take a look at some of 2006's most popular searches, or trends and you will find this that users really want or at least like to know more. At the very least, it is interesting to see what people think.
Take Yahoo! Searches Frequently, for example. According to information provided by sfgate.com2 searches, the top ten Yahoo! (After filtering adult references, company names and generic elements (perhaps like the weather)) were as follows:
1. Britney
2. WWE
3. Shakira
4. Jessica Simpson
5. Paris Hilton
6. American Idol
7. Beyonce
8. Chris Brown
9. Pamela Anderson
10. Lohan
Results show that people (at least Yahoo! researchers) think other people, not just "ordinary" people, however. They think this kind of celebrity. What is the fascination? Maybe people assume that fame, riches and fascination can be learned, instead of the acquisition. Perhaps the time tell. In any case it is easy to see that the cultural zeitgeist of the United States is to some extent focused on celebrities.
What does this mean for the filing of marketing on search engines?
What does Yahoo! Project Info for the field Marketing search engines? Well, it is obvious really. If you want to sell, then use the people who are famous, rich or glamorous to sell your products or services and the American people will not ignore.
Ask.com has also the most popular search terms3 to appear so. Keep in mind the following terms, such as Yahoo! have also been filtered for adult references, etc. They are as follows:
1. MySpace
2. Dictionary
3. Games
4. Car
5. Food
6. Song lyrics
7. Poetry
8. New York
9. Baby Names
10. Music
These terms seem to be a long stone's throw from the world of celebrities this Yahoo!. In fact, the underlying theme of these terms seems be entertainment and lifestyles. The reference can also be MySpace shows the importance that people place on connecting with others. It would be wonder if the Yahoo! benchmarks to the idea that what people want when they search for celebrities is to communicate with someone that wealth, fame, etc. In any case, it is clear that questions Ask.com care (or if you want to take care) to live well.
What does this mean for the field of search engine marketing?
In the field of search engine marketing, selling products your customers while using entertainment or lifestyle favors is an effective way to attract American clicker.
Hot Google Trends: Another indication for professional search engine marketing
Google Hot Trends shows another zoo in 2006 and is because Google does not publish a list of terms most popular, but instead to publish a list of terms that have grown most in popularity (in terms of materials raw percentages) instead. These terms are:
1. Bebo
2. MySpace
3. World Cup
4. Metacafe
5. Radioblog
6. Wikipedia
7. Video
8. Rebelde
9. Mininova
10. Wiki
Media and people (MySpace) seem to be the topic of Google Trends hot.
What does this mean for the field of search engine marketing?
What does this have to do with engine marketing research? marketing search engines need to remember what people want most. In this case, it seems to me that would connect with people, the good life living and having access to the media (excluding search terms adult) appear to be what the mind Americans everywhere. Perhaps, however, marketing is already well aware of these trends and are busy pointing out how the products of their clients or services can contribute to what Americans want most.
1 http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/12/25/BUGOBN387R1.DTL
2 http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/12/25/BUGOBN387R1.DTL
3 http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/12/25/BUGOBN387R1.DTL
About the Author
Marci Crane is a copywriter for Main10 in Orem, Utah. For more information in regards to search engine marketing services, please feel free to contact a Main10 representative.
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