A great way to check the popularity of your business is to insert keywords that describe our business on Google. Unfortunately often, the results are less satisfying and sometimes they are quite shocking when our competitor rank higher than us, despite our best efforts. If you sent trotting to Web sites that teach you the basics of search engine optimization, welcome to the club, because you are among the hundreds of businessmen. However, these sites often have conflicting information as a simple add to your confusion and in the worst case, you can push your website by integrating lower some of the strategies mentioned, so lets talk about some of the myths associated with SEO.
Use your keywords in the domain name: Well, It is great if you can use keywords in your domain of course, but do not extend the domain name just because you want to embed the keyword in it. A very common error is to use dashes domain name to include one or more keywords. You must understand that over the use of words keys, your domain name must be short and easy to remember and, if possible, you should have your company name in it.
Using keywords in meta tags: This has been true in the early days of search engine optimization, however, a lot has changed since then; one reason why search engine downgraded the importance of using keywords in meta tags because this factor as a lot of abuse, although you should try to use as many keywords as you can in the meta tags, it will not make a big difference.
The partner companies that claim Google: Google has not and probably never will forge a partnership with referral business and anyone who tells you otherwise is simply trying to deceive you. There are many unscrupulous organizations who claim to have a special relationship with the giant of search engines, in reality, there is no such thing. So if a company tells you they can not guarantee rankings, or leave that they have a "priority submit" to Google, you must run in the opposite direction.
Formatting text in bold or italics: You make your readers a favor by using italics or bold certain words and concepts, which will make your page more readable, but do not expect that no difference to the ranking of your search engine.
Duplicate Content: Well, Google will only display a page where he acknowledged the contents are identical on two pages, it will not directly affect your search engine ranking. For example, if you had to copy paste an article from a blog on your web page, Google display only the blog and not your page, but there is no direct impact on the ranking of search engines your web page.
Length content: Google or another search engine does not dictate the length of the content that webmasters must use their website. Your content must not be of a specific length to indexing crawlers index the content 100 words and 1000 words of content, the recommended duration if everything is to the advantage of readers.
Pay per click: There are conflicting views o helps pay per click on a website, while some say they can make wonders for your search engine rankings Others believe they can actually harm your search engine position. In fact, both assertions are false. Google has gone through a bit of trouble letting webmasters and others know that it has separate departments that handle organic and paid listings. In fact, they went far enough to say that people from the same department are not even communicate with each other o it is hard to believe that the inclusion or exclusion of PPC will have little impact on search engine organic sweep your site.
Seomul Evans is an Search Engine Optimization consultant specializing in Medical Business.
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