What is the difference between Search Engine Optimization and Pay per click search engine marketing?
Search Engine Optimization: Is it when the search engine on the web sites that have more traffic related to the word / s that you have entered. thus first selects those that most people go … Google works like that. for example the book If you search on Google Web site Facebook is on top because most people go when looking for a sentence with the word book. (Which is totally free, Web sites do not have to pay to be on top) Pay per click: is when a site pays a search engine each click they get on their relationship in this way the search engine uses its website to the top of the search list because it is more likely that person clicks on it. Google is also an example of this, for example for research 'lawyer in Miami "the first links will be lawyers who pay Google for each click they get Google then makes them over because they are more likely to be clicked there. (But Google also does not just them, their money, but for the quality of their website too. That is what the rating is) hope this helps you.
