Where can I find a "how to" lesson on search engine marketing?
I am a professional SEM and the need obtain staff informed DES, but not the time to do a training session. I would give them something to read to learn the basics before we dive into the strategy and tactics.
SearchEngineWatch is a search engine resource site that has been around since that the industry has become an industry. The link below is a list of various information, which cover the basics of search engine submission, advice on finding the larger sites, optimization techniques, etc. I used this site in 1997 to increase the traffic to a site Samsung 1000% in a month. The board is regularly updated as the search engines change their algorithms, so I'm sure it's just as relevant today it was then. http://searchenginewatch.com/webmasters/
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