Search Engine Marketing – What is it and how your company can benefit
In other words, Search Engine Marketing or SEM is the fastest, most powerful, highly targeted marketing strategy more dynamic, highly measurable and profitable that can give your business the power to reach potential customers around the world at any time for a little as USD $ 0.05 cost per acquisition of customers or even for free!
Search Engine Marketing or SEM, is to ensure that your website appears on the top 20 search results all the time looking for potential customers for products that and either / or services you offer on one of the major search engines such as Google, Yahoo and MSN that collectively represents over 90% of all engines traffic from search.
There are of course other smaller search engines that focus on niche industries such as Kayak (www.kayak.com Travel Search Engine) and country-specific search engines like Baidu (www.baidu.com) which is very popular in China.
How popular engines search?
A study last November 2005 found that the number of people who use Internet search engines to find information has jumped since the year Last, claiming a solid No. 2 spot behind the e-mail activity in the most popular online. In the year 2003, 250 million searches were made every day on Google alone!
How does it work?
On the Internet, whenever anyone wants to know something, they use search engines. As spam continues to undermine the effectiveness of email as a marketing tool, Search Engine Marketing is becoming the marketing strategy of choice for companies wishing to reach a global audience 24 hours a day, seven days a week, either gratuitously or for as little as $ 0.05 USD per person. As the Internet becomes increasingly part of our daily lives, their role becomes more in helping businesses connect with their customers, this crucial time of their purchase decision process (when they are looking for it).
Currently, there are probably people … potential customers seeking products or services whether you are bidding on all or part of the major search engines. When potential customers type in the keywords they are looking and press "Search" button, they are that you or your competitors, instead?
How can you get your company to appear on search engines?
Of course, you must first have a website. If you do not, ask designed by someone who has a decent understanding of Search Engine Optimization. I came across the commercial websites that are so badly designed from a SEM views that you can not even find, even if you are looking for company name or company name itself! Worse still, their sites are designed so as to prevent rather than facilitate their visitors to deal with them.
There are basically two ways for you to get your website appear on the search engines. Or you can be listed on the "organic" or natural search results by Search Engine Optimization (SEO) or you start a campaign to Pay Per Click (PPC) for the keywords you want your website to appear. Ideally, you should do both because that campaign PPC can start driving highly qualified traffic to your website almost instantly while you wait for your SEO campaign to gain ground and get your website in the top 20 SERPs (search engine results page), otherwise known as "organic" or "natural search results", which can take months to arrive.
What is SEO?
For your website to appear on the SERPs you need to launch an SEO campaign. The main problem with SEO is that it can be very difficult and take several months to over a year before they can get good rankings and appear in the top 20 rankings or top two pages of organic search results is all results that most people are willing to see before making a decision and choose what website to finally visit and do business with. Get your Web site ranked in the top 20 results will be a constant battle, especially if you are in a highly competitive and your competitors are also actively the same thing.
How your website is designed largely determines the effectiveness of its search engine will be. Do you love this beautiful Flash animation on your homepage? It Loose! Search engines can not see Flash animation and they rely almost exclusively on the text to determine relevance and, consequently, the classification of each Web page.
What is a Pay Per Click campaign?
Pay per click campaigns or links Sponsored ads are essentially (links) that appear alongside organic search results whenever someone uses a motor Search to find anything that interested in. The reason it is called Pay Per Click is because you spend only when someone "clicks" on your PPC ad and not every time someone sees it. These ads are controlled and are made to appear that whenever specific "words key "are sought. The level of control over an advertiser's PPC campaign is so high that it can control exactly how and who gets to see his PPC ads and most importantly, how he spends it. For as little as USD $ 0.05 per click on Google and USD $ 0.10 on Yahoo and MSN, you can begin to drive highly qualified visitors to your website.
What Are its advantages over traditional marketing mediums?
Although you can get an increase in sales when you put an ad on television, radio or print, it is almost impossible to follow how your sales have been affected "directly" in your ads. With Search Engine Marketing, you know exactly how much you spend and how much real recipes, you've found for every penny you spend on it. You can even find out where your customers are coming from the use of such Web Analytics the popular and free Google Analytics.
The ability to control your spending on marketing, monitoring your campaign performance, identify and target your market, a truly global reach, measurable results and be able to make changes to your campaign the-fly search engine marketing is far superior to traditional marketing medium.
What is the marketing effectiveness of search engines?
It is not impossible to convert 50% of your search engine traffic from. The real beauty of Search Engine Marketing is that it allows your customers find you instead of you trying to find them.
How much does it cost?
The cost of a campaign of Search Engine Marketing depends largely on the scope and extent of it. Keyword increasingly broad audience you target, the more it will cost, but more earnings be. Perhaps the most important question is … "How much does it cost your company by not Search Engine Marketing?
About the Author
Jonathan Casuncad has over 6 years of experience as a Search Engine Marketing consultant. He has worked for several American SEM companies. Web site: www.sem-pros.com Mobile: +63915-4065427 Skype: jonathan.casuncad Yahoo Messenger: jonathancasuncad
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