Tactics Search Engine Optimization: Local Search + how to use graphics and Flash
With the global economy ailing, the acquisition new customer leads for most organizations.
Did you know that 50-70% of consumers and buyers starting a search engine like Google? If your site does not appear at the top of a page the search engines (sponsored ads or organic search results), you lose potential customers for companies that do rank higher.
What can you do? I will share with you my strategies and tactics that can top help acquire new customers through search engine optimization and advertising.
1. Local Search Engine Advertising. For companies that focus to geographical regions (ie Denver, Colorado), you can create ads search engine Google and Yahoo, which appear only to people in your area.
How it works? A search engine like Google uses the IP address of a computer and other information for find out where someone is looking (including city and state).
Why does Google care where a person is? Google's mission is to provide their end users the best search results possible. So if I need someone to walk my dog in Ft Lauderdale, Florida, it makes me little good to receive a paid search result from Arizona. It is a concrete example – my brother petsitting has a business, and I used local advertising Google search engine to drive new customers to its organization.
Thus Google (and others) attempts to match the results of research on the geographic location of the person of the research.
How does Google earn money? Google offers businesses and organizations the ability to display paid advertisements (sponsored results) on search results pages. These ads are triggered by keywords you choose (more on this in a different strategy).
You do not pay for your ad to display, you pay Google only when someone clicks on your ad. The technical term is Cost Per Click (CPC). The most relevant your ad (see below), the less you'll pay for certain keywords, and the higher you appear in the results of sponsored advertising.
Classifieds Search Local CPC. In Google Adwords, you can create an advertising campaign that will target someone in a city or state. You can even specify a 5, 10 or 25 mile radius from a specific location (like your showroom retail or office). Your Ad Here Local, Google Place the name of your region (ie Denver, Colorado) … which makes it more likely that someone looking in your area Choose your organization compared to a competitor out of town.
Local CPC Ads are generally more effective than the cost of the election campaign search engine advertising nationally. In general, the more geographically targeted and specific you can be, the less you will pay to acquire new customers. And make sure you have conversion tracking code placed on your site, enabling you to measure and monitor how much you pay for each new customer through local advertising on search engines.
2. Do not confuse the search engines with graphics. Search engines are really good at reading text. But they are very easy to confuse. And if Google gets confused when browsing through your site, you will not rank very high in the search results.
Search engines, for example, can not read the words that appear in graphics or flash animation. So, if the name of your business is contained in a chart on your site, this content is "invisible" to a search engine. The same is true for product names or service.
The root of the problem lies with the designers. The designers are really good graphics building. And do not take this to mean that I do not designers. (I use a group of them, but they know how to do SEO-friendly design.)
But most sites are designed by designers who are really good at building graphics, and less interested in search engine optimization (SEO). It takes a little longer to have a content placed in the text, and use a stylesheet to format so that the search engine can read it. Especially when it's so easy to create a beautiful graphic in photoshop.
Here is an example of a site using all the flash (and is invisible to search engines):
http://www.gelazzi.com/
While it seems rather to man, Google content is completely invisible. Here's how the site appears in Google Cache
http://64.233.167.104/search?q=cache:-qvxrs72gygJ:www.gelazzi.com/+http://www.gelazzi.com/&hl=en&gl=us&strip=1
(You can see that no text or the content that appears)
Even if you're not worried about positioning biological research, but are paying marketing search engines (like Google Adwords), it is important that your content is easily digested by a motor research.
Why? Google Adwords ranks the pages on your site, and compares your keywords and ad text. The more relevant Google ranks the text on your site, the less you'll pay for a sponsored listing on Google (and your position).
In summary: Do not confuse the search engines keeping the content of your "trapped" in the charts. It's a little bit in detail the process of designing websites, but will pay dividends for a long, long time with the search results has increased.
3. Title tags and their importance. When you search in Google search results on the next page each time you start a blue underlined link.
What displays in the blue link is usually what is contained in the title tag of a webpage. The keywords you put in the search field are usually in bold in the search results.
Then all This is a title tag, and why is it important for search engine positioning?
According to the World Wide Web Consortium (w3.org), the title tag was designed to help people "identify the contents of a document." When people view the individual web pages out of context (often through research) securities context-rich pages help tell the visitor a glimpse of the page.
Instead of a title like "Introduction", which does not provide much contextual background, web designers must provide a title such as "Introduction to Medieval times of beekeeping" instead.
Google and other search engines use these rich contextual clues as a way to refine its research results.
On one page Web, the title tag is HTML code. Here's what the code looks like client site Paradigm
Title: Customer Paradigm: Website Design, Development, Marketing email content management, PHP programming
Most end users will not see the title tag *. But the title tag is selected by the INE subject is a campaign of e-mail: It encourages the user to pay attention and open the page to learn more.
Top Five most common mistakes Tags for Title:
A. Untitled: while many popular programs to create a new HTML page, it is "Untitled" in the title tag. It is for the designer to change that … and since most users do not see it, sometimes they forget to change it.
B. No title Tag: As the "Untitled" tag, another key mistake is simply ignoring the title tag. If you do a view source (Internet Explorer: Right click and select View Source), and the title tag does not seem … then you do not have a title tag.
C. "About" Tag: Another common mistake for title tags is to have the title tag to refer to an article in your website. But a title tag that reads, "About" do not tell me much about what the company or site is "about". Instead, I read it:
Title: Customer Paradigm – About the Company: Website Development and Marketing, E-mail deployment and PHP programming
This is sure to get more keywords in the tag title, and if you are looking for a business, you know instantly what they do.
D. No Name In Title Tag: We recommend putting your company name at the beginning of the title tag, so that people can quickly see your company name when searching.
E. same way on multiple pages Tag: You must have a unique title tag for each page. Why? As each page is unique, you should have a tag title that describes its unique content.
* Here is where they could interact with the title tag:
– The title tag is displayed in the upper left of the window of the most popular browser.
– Page titles are used as default description for a person when someone bookmarks Bookmarks site.
– People with visual impairment use title tags to summarize the contents of a page before having a text reader by synthesis voice reading the content of the page.
– These, as well as the Google search results, end users are the only places really see the title tag.
About the Author
Jeff Finkelstein is the founder of Customer Paradigm, Colorado that helps clients acquire, retain and interact with their customers. Customer Paradigm focuses on email marketing, php programming, eCommerce Websites, Search Engine Optimization and more.
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